THE PHILOSOPHY
Why the Bison?
Because Growth Begins When We Face the Storm.
When storms approach, most animals instinctively run away, increasing the time they spend in danger. The bison chooses a different path. It turns toward the storm and walks directly into it, passing through it more quickly.
That simple lesson inspired everything behind Be Like The Bison.
Life presents uncertainty, setbacks, fear, and moments that challenge who we are. While avoiding those moments may feel safer, true growth often begins when we choose to face them with courage.
Whether you're working toward personal transformation or helping your dog overcome behavioral challenges, lasting progress comes from understanding the challenge, embracing the process, and taking consistent steps forward.
We believe coaching isn't about having all the answers. It's about helping you discover the confidence and clarity to find your own.
Growth often begins where avoidance ends.
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How Can Flavio Help You?
MEET FLAVIO
Helping People Face Life's Storms with Courage and Purpose.
For much of his career, Flavio worked with some of the world's leading technology companies, including Google, Dell, and Symantec.
His professional journey took him across continents, cultures, and industries. By many measures, he had achieved the kind of success that people spend years pursuing.
Yet beneath the accomplishments, he found himself searching for deeper meaning and understanding.
That search led him far beyond boardrooms and business meetings. Raised in a traditional Catholic family, he later spent a year living in a Buddhist temple in Bangkok, exploring meditation, self-reflection, and fundamental questions about life.
Today, Flavio lives a simpler life in the Italian countryside, surrounded by nature and animals.
Through Be Like The Bison, he combines decades of professional experience, global perspective, and personal insight to help people navigate life's challenges with greater clarity, confidence, and purpose.
Courage isn't the absence of fear. It's choosing to move forward despite it.
Flavio, Founder of Be Like The Bison
Experience, Perspective, and Real-World Insight
FOLLOW THE JOURNEY
Get To Know The Person Behind The Philosophy
Be Like The Bison is more than coaching. It is a reflection of a life shaped by global experiences, personal exploration, nature, animals, and the pursuit of meaning. Follow Flavio's journey through the Italian countryside, reflections on life, lessons from dogs, and the everyday experiences that inspire the Be Like The Bison philosophy.